They are "change or die" factors the US labor force will face. Daniel Pink, author in Wired of The Revenge of the Right Brain, says:
a funny thing happened while we were pressing our noses to the grindstone: The world changed. The future no longer belongs to people who can reason with computer-like logic, speed, and precision. It belongs to a different kind of person with a different kind of mind.
Like the overstated fashionable thrill about Richard Florida's Creative Class, Pink's book A Whole New Mind: Moving from the Information Age to the Conceptual Age misunderestimates the importance of the unglamorous, structured, conscientiously-maintained, reliable and habitual living infrastructure that it's easy to take for granted. We here, for instance, are quite convinced of the value of reasoning with computer-like logic, speed, and precision in approaching, like, life and stuff. Too much glee over Right Brain Ascendancy correlates with infelicity and infacility at the margins, the Let Plodding George Do It syndrome.
In fact, Pink acknowledges that those capabilities are still necessary. It's just that they're no longer sufficient. That is, the numbers people, the line production people, often, dare we say it, the typically culturally male roles, can no longer indulge their automatic, assumed superiority to the less quantifiable, often female, ones. In return, artists, marketers, training staff may no longer luxuriate as mascots yielding occasional and mysterious value. All of us will be challenged to demonstrate value-added-excellence via the dexterity of adroit partnership.
In every arena, there is an accelerating requirement for attentiveness and accomplishment on the horizon. Looking together at the trope An MFA is the new MBA, Virginia Postrel's The Substance of Style, and Tom Peters' Show Time...All The Time, we hear a bellwether.
The semiotics and sensory impact of design. Visual, tactile, kinetic, conceptual. Body, senses, meaning. Attesting the human capacity to live this way, almost everything encountered in France is either elegant and venerable, or exhibits design flair, finesse, flourish, panache. Compare fish sticks to sole meunière. Or sushi.
In daily experience, consider the typical "handout" of stapled xerigraphic copy. The communication is partial, uninviting, (by ripening standards) insulting. Think better paper. Edited, proofread prose. Contact information. A pen or folder with your logo. Make a gesture. Fine-tune the experience. Contemplated, composed, and complete. What was once-upon-a-time good enough, no longer is, if it matters.
Seth Godin's finger is in the air. The stakes have been raised and the game is afoot. Will we drive, hitchhike, take an intentional walk on the verge, or be run over? Doing our best matters, because our lives matter.
þ the frequently-rewarding Creating Passionate Users.